Tips for Starting a Photography Business

Succeeding in photography isn’t something that happens by chance. It requires so many other skills, in addition to photography.

In this post, we will take a look at some elements of professional photography besides using good equipment and taking good shots.  There’s more to it than just capturing great images.  Read on to learn more.

People Skills Are Essential

Taking great shots is only one part of what it takes to be a great photographer.  When shooting portraits or weddings, you also need to get people to be comfortable with you from the start of your shoot. It’s hard to get a large group of people to smile for the camera and feel relaxed if they’re always on edge. Your job is to get them to go with the flow and show their natural selves. When you do that, you will get memorable shots.

A Great Website Is A Must

You also need to reach out and market to people over the internet. While some of your clients will be referrals, some of them will likely be people searching for services like yours in their local area.

How you do the SEO for your site matters a great deal. If you’re a photographer who only does weddings, you need to focus primarily on that market. However, if you also branch out into other areas, such as corporate photography or family photography, your SEO strategy will need to be especially varied, with more than one focus.

There are many excellent website templates out there that you can use. However, if you don’t feel confident doing it yourself, you can hire a designer to do it for you. Photography websites can be inexpensive because the design doesn’t have to be complex, as the focus of the site will be on your photography.

Insurance Coverage is Important

Because photographers operate in a professional capacity, they are at risk for lawsuits. While this happens less in photography businesses than some other kinds of businesses, it’s an important topic.  It’s something that a photographer with a new business doesn’t often think about.  Clients can sometimes threaten legal action, particularly if they hurt themselves on your premises or accuse you of professional misconduct. There are other reasons a client might sue, especially in wedding photography.

Aaduki photography insurance recommends that all photographers pay a premium to a specialist who can provide them with the type of coverage they need to protect themselves. 

Improve Your Income Streams

Depending on your specialty, photography can be seasonal work.  You might often find yourself extremely busy during the warmer months, and then find yourself with very little work in January and February.

The trick here is to find ways to generate multiple income streams. For instance, you could arrange to provide services to corporate clients during the winter and then go back to weddings and portraits in the spring and summer. You could also take another job that works flexibly around your photography schedule. If you’re experiencing a lull in demand, you can just pursue other work to fill in the gaps.

Talk To As Many People As You Can

As a final piece of advice, it’s a good idea to talk to as many people as you can. This way you can build your network and get more people interested in your service. Group networking events are wonderful for this because you have an opportunity to meet many new potential leads at once and get them interested in your services.

The above tips are just a few of the many things to consider when building a photography business. With good planning and creative marketing, a successful photography career is possible.

This post was contributed, and it was made possible by the support of our readers. 

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  1. I considered going into photography for awhile, and then digital cameras were born and I felt there wasn't much work for professional photographers anymore other than weddings. I think you also need mad computer skills to be a photographer too these days, which isn't my thing.

    1. Hi Amy, There's work out there for photographers besides weddings, but it's much different these days. It does take a lot more marketing, and definitely the computer factors into it a lot! I never could get comfortable with Photoshop, but once I found Lightroom, editing became MUCH easier. I've done some professional photography on the side, but I don't think I have the energy to pursue it as a business!

  2. I have been doing photography for so long now, but realized soon in that I didn't want to do it fulltime. That said, there's so much room for success in the field. I can take it as far as I want, and find myself challenging myself daily.

    1. You are one of the most talented photographers I know, Tamara, and even though your photography business isn't full time, I feel like your photography is! It is such a huge and emotionally compelling piece of your blog (along with your amazing writing.)

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